For early-stage medtech, the gap between a working product and a paid NHS deployment is structural — and bridgeable.
Strategia Pathway is a focused UK and Irish advisory firm built on a 12-step market entry process, an evidence base reused across every engagement, AI-augmented analysis, and named senior accountability. We work with companies that need a credible NHS pathway, on budgets that fit a pre-Series A reality.
What we do
Three things, integrated. Each one is sold separately in the market. We are unusual in doing all three for the same client, at a price point an early-stage company can fund.
A productised 12-step process
From regulatory baseline through clinical pathway, evidence position, reimbursement route, stakeholder mapping and pilot deployment. Built and proven on a live NHS engagement, not adapted from a pharma template.
A working evidence base
NICE technology appraisals, AAC consensus pathways, the National Clinical Audits, the NHS Payment Scheme, ICB Joint Forward Plans, and a 271-Trust scoring database. Reused across every engagement; you pay for application, not assembly.
Named senior partners
Every engagement has a named partner who signs off every deliverable. Your Board, your investors and your NHS counterparties get an accountable advisor whose name is on the cover.
A 12-step process, in four phases
The 12 stages organise into three phases of paid work, plus an optional retainer. Each phase is a defined deliverable on a defined timeline — sized to fit a pre-Series A medtech budget without the open-ended scope creep that makes traditional consulting unaffordable at this stage.
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1
Foundation
Regulatory baseline, clinical pathway mapping, policy and guidance environment, reimbursement route. We tell you whether and how the NHS can buy your product.
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2
Scaling
Stakeholder map, value proposition translation for each audience, comparator and benchmark analysis. We tell you who will buy, why, and what evidence will move them.
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3
Implementation
Pilot site shortlist scored against your product. First conversations into named Trusts and ICBs. Deployment plan and contracting support. We get you to your first paid deployment.
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4
Retainer
Year-2 cliff management, scaling pathway, ongoing market intelligence. The work that turns one pilot into a sustainable commercial business.